Age sterotypes defunct
The EFA conducted research to discover people's attitudes to and experience of work within each decade - the teens, 20s, 30s, 40s, 50s and 60s. The results challenges age stereotypes and reveal unexpected new truths about every age group at work.
This research is a wake-up call for employers: we need to break the stereotype habit and be much more aware of peoples' needs at different stages of their working lives. Our research maps, for the first time, the motivations and attitudes of different age groups - and is an invaluable resource for employers that need to understand their workforces.
People of all ages have something to offer at work but they do not feel well managed or supported. Employers must recognise that a 'one size fits all' approach to management based on stereotypes is flawed. Finding ways to retain and motivate workers, offering flexibility, training and development, irrespective of age, would make much more sense.
Key findings
Click here to read the press release
Click here for a copy of the research
Members sign in to download pdf or contact us for a printed copy.
Click here for a copy of the methodology and questionnaire.
The EFA conducted research to discover people's attitudes to and experience of work within each decade - the teens, 20s, 30s, 40s, 50s and 60s. The results challenges age stereotypes and reveal unexpected new truths about every age group at work.
This research is a wake-up call for employers: we need to break the stereotype habit and be much more aware of peoples' needs at different stages of their working lives. Our research maps, for the first time, the motivations and attitudes of different age groups - and is an invaluable resource for employers that need to understand their workforces.
People of all ages have something to offer at work but they do not feel well managed or supported. Employers must recognise that a 'one size fits all' approach to management based on stereotypes is flawed. Finding ways to retain and motivate workers, offering flexibility, training and development, irrespective of age, would make much more sense.
Key findings
Click here to read the press release
Click here for a copy of the research
Members sign in to download pdf or contact us for a printed copy.
Click here for a copy of the methodology and questionnaire.
